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Younger Chinese Consumers Take To Sparkling Water

July 26, 2021: 12:00 AM EST
A rising number of younger health-conscious Chinese consumers has contributed to the rapid growth of the carbonated water sector in the past two years, according to Mintel data that show that sparkling beverages proved their popularity through the surge in sales of sparkling water. The wide range of applications will allow them to expand into other drink categories. The shrinking population of key younger Chinese consumers and enduring concerns about sugar pose challenges to carbonated soda drinks going forward. As low or no sugar and calories becomes the new standard, beverage company efforts to create "better for you" new products will sustain the market's growth. Meanwhile, sparkling drinks and flavored sparkling water will see a small and positive impact from the COVID-19 outbreak over the medium and long term due to their positioning as a healthy alternative to traditional carbonated soft drinks.
Wang Zhuoqiong, "Sparkling beverages soar in popularity among young Chinese", China Daily, July 26, 2021, © China Daily Information Co (CDIC)
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