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World's Largest Ecommerce Firm Alibaba Aims To Make World Hear About It

March 23, 2013: 12:00 AM EST
After handling $170 billion worth of online transactions in 2012, China's Alibaba is forecast to become the world's first ecommerce company to handle $1 trillion a year in transactions. Alibaba plans its initial public offering, estimated to be valued at $55 billion to more than $120 billion, making it a bigger IPO deal than Facebook's. Also, the IPO is expected to draw world attention to Alibaba and its remarkable rise to the top, as well as its potential for future growth. Alibaba's growth could speed up even more, driven by China's ecommerce market which is forecast to be bigger in 2020 than existing markets in North America, UK, Japan, Germany, and France combined. Another strength of Alibaba is its customer data, which is derived from its handling of more than 60 percent of parcels delivered in China.
"The Alibaba phenomenon", The Economist, March 23, 2013, © The Economist Newspaper Limited
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