Women, Older People Are The Most Eco-Conscious, Global Market Study Finds

April 7, 2011: 04:23 AM EST

Women and older consumers across the world are generally more environmentally conscious overall, a new study from market researcher Synovate has found, while young people are the least eco-conscious. The study, which looked at “green” behavior globally, also found that the way people feel about the future, their family, and their country aren’t very important factors in determining green habits. Synovate asked 22,000 people in around the worldt about their recycling habits, purchase of ecological products, purchase of organic foods, etc. Women ranked higher than men across all green behavior categories, and people aged 56-65 years old ranked highest in recycling and buying ecological products. People 46-55 years old were more likely to buy organic food. Lowest green scores among age groups? Young people aged 16-25 years old. Data from the study were also broken down by country.

"Synovate survey reveals latest green habits and consumption across the world", Press release, Synovate, April 07, 2011, © Synovate

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Women, Older People Are The Most Eco-Conscious, Global Market Study Finds

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