Wella Marks 30th Year In China

Procter & Gamble’s Wella hair-care brand celebrates its 30^th year of presence in China in 2013. Looking back at its 133-year history, the brand also celebrates the numerous innovations that have had significant impact on hair fashion. For example, more than 90 years ago, the brand introduced a perm service for beauty salons that helped hairstylists to offer the short, curly hairstyle that defined the Roaring Twenties era. In 1954, the brand introduced the Wella Koleston Perfect, which became the market’s first permanent coloring cream that also conditions hair. As the first international professional hair-care brand in China, Wella has introduced hundreds of innovations during its 30 years of business operations in the country.