WeChat Launches Service Allowing Consumers To Share Coupons In China

Mobile and web messaging company WeChat launched its shared coupons service for retailers in China. Designed to let users of the messaging service share coupons for dining, shopping, or entertaining, the service also lets consumers receive coupons at offline stores. Shared coupons will be classified based on location to let users gain access to wide range choices. Participating retailers can distribute shared coupons with consumers offline and can monitor consumers’ usage of the coupons.