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Walmart Plans To Develop Small Community Shopping Centers In China

November 1, 2013: 12:00 AM EST
Walmart plans to develop small community shopping centers in China’s third- and fourth-tier cities, replicating its U.S. small-town community-based stores approach in the country. Walmart’s development strategy, which involves selecting locations in less popular cities including those in Guangdong Province, has been described as a smart move by market analysts, such as Wang Rong, vice president of Roland Berger Strategy Consultants’ Greater China office. With a Walmart supermarket or a Sam’s Club membership warehouse as the planned shopping centers’ anchor tenant, Walmart will not find it difficult to recruit other businesses as tenants. Despite market analysts’ endorsement of Walmart’s expansion plans in China, the retailer has been very cautious with its strategy, driven mainly by growing market competition. Commercial real estate investments in the country reached $82 billion in the first half of 2013 alone, with as many as 150 shopping centers opening or have been opened this year.
Tang Xiangyang, "Walmart Plans To Replicate U.S. Small-Town Strategy In China", Worldcrunch, November 01, 2013, © Worldcrunch
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