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Walmart China Tests Comprehensive O2O E-Commerce Platform

May 30, 2015: 12:00 AM EST
Walmart hopes to boost sales performance in China by making it very easy for smartphone customers to shop, select, pay for and pick up purchases in stores using a comprehensive “Walmart to Go” O2O (“online to offline”) e-commerce platform. The pilot program is being tested in 23 stores in the city of Shenzhen, just north of Hong Kong in Guangdong Province. Using either an iOS or Android smartphone app, shoppers can access more than 10,000 products, including fresh/dairy/frozen, grocery, health, beauty and household chemical items. Walmart China CEO Sean Clarke said the O2O program will make Walmart “the most trusted omni-channel retailer in China.”
Yoko Wang, "Walmart launches Hypermarket O2O platform 'Walmart To Go' in China", Enterprise Innovation, May 30, 2015, © Questex Asia Ltd.
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