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Vanity, Peer Pressure Driving Expansion In The Male Personal Care Market In China

April 19, 2012: 10:05 PM EST
Professional and peer pressure, desire to enhance one's stature, and vanity are some of the factors driving growth in the men's personal care and cosmetics market in China. The country's male skincare market, currently valued at around $1 billion, attracted the world's leading manufacturers of personal care products to introduce or increase their product lines for male consumers, who, data show, accounted for most luxury-goods purchases.
"When Marketing To China’s Male Consumers, Don’t Discount Peer Pressure & Vanity", Jing Daily, April 19, 2012, © JINGDAILY
China Business
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