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U.S. Trade War Deters Suntory From Further Investment In China

July 2, 2019: 12:00 AM EST
Japan’s Suntory Holdings will delay further investment in China because of the uncertainties stemming from the U.S.-China trade war. CEO Takeshi Niinami said the company prefers to be in Southeast Asia rather than in China, and is bullish on India, the world’s largest whisky market by volume. The company is also adjusting strategies to sell to Millennials, who are drinking less alcohol than previous generations. To help sell alcohol to Millennials, Suntory is marketing more premium alcohol types. It is also trying to attract beer drinkers to consume more premium products. Although Suntory is still operating in China, Niinami said the company needs further clarity on the U.S.-China trade dispute before further investment decisions can be made. [Image Credit: © SUNTORY HOLDINGS LIMITED]
Huileng Tan, "Japanese brewer Suntory will hold off investing in China amid the trade war", CNBC.com, July 02, 2019, © CNBC LLC. A Division of NBCUniversal
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