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Unilever's Omo Only UK Brand On US-Dominated List Of Top Brands In China, Survey Reveals

July 25, 2013: 12:00 AM EST
Unilever’s Omo brand of laundry products is the eighth-most popular brand in China, according to a survey of 60,000 consumers conducted by Millward Brown on behalf of BBC. Restaurant chain KFC took the top spot on the list dominated by US brands, with eight of the top 10 spots occupied by brands owned by US-based companies. Data from Millward Brown revealed that while Chinese consumers used to favor low-priced products, rising living standards and income levels, combined with declining trust in local brands, local consumers are turning toward foreign-owned brands.
Ben Bold, "Unilever's Omo detergent strongest UK-owned brand in China", Marketing Magazine, July 25, 2013, © Haymarket
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