Unilever's Lynx Body Spray Grabs Lead In Men's Deodorant Market In China

Unilever launched its Lynx brand of body spray and shower cream for men in China. A marketing campaign, which incorporated the Lynx Mating Bible highlighting what the company calls the effects of Lynx products in attracting girls, as well as TV and outdoor ads, has enabled the company to make its Lynx Body Spray the country's number 1 male deodorant brand and Lynx Shower Cream the number 2 male shower cream brand.