Unilever Seeks To Triple Online Sales In China

Unilever vice president for digital marketing and ecommerce for North Asia, Dorcas Lau, said she aims to more than triple her company’s online sales in China in 2012. Unilever is aware of the size and growth potential of China’s online market, with 22 percent of white-collar female Internet users buying products online. More than 500 million Internet users in China mean the country’s ecommerce market will become the largest in the world by 2013. Unilever has expanded its digital media spending 11-fold in China in the past four years, Lau said.