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Unilever Poised To Grow China Business Fivefold By 2020

April 28, 2012: 02:56 AM EST
Unilever North Asia president Alan Jope said his company will certainly grow fivefold its business in China by 2020 and that it will grow 50 percent faster than the industry average. Two years ago, Unilever said it targets to grow its annual sales in China to 50 billion yuan, or US$7.9 billion, by 2020. Unilever, which opened a US$29 million toothpaste factory at its industrial park in Anhui Province, said business growth will come mostly from current brands and products and that it will maintain cost-cutting measures across its China factories and work on products with higher margins.
Ding Yining, "Unilever China confident of fivefold growth by 2020", Shanghai Daily, April 28, 2012, © Shanghai Daily Publishing House
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