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Unilever Launches Dove Men+Care Line Of Men's Care Products In China Via 360buy.com

April 25, 2013: 12:00 AM EST
Unilever's Dove brand launched the Dove Men+Care line of personal care products for men in China via online retailer 360buy.com on April 15, 2013. Dove said the product line outsold all other products in the same category at 360buy.com during its first week of release. Also, Dove Men+Care products the company claims are designed to meet men's skincare requirements that are different from those of women, including skin that is more oily, more prone to sweating, and men's tendency to take shorter and faster baths.
Zhuan Ti , "Company Special: Dove men's body wash is making a big splash", China Daily, April 25, 2013, © China Daily Information Co (CDIC)
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