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Unilever Denies KJU Perfumed By Lux Shower Gels Named After North Korean Leader

September 28, 2017: 12:00 AM EST
Unilever has denied that the initials “KJU” from the brand KJU Perfumed by Lux of shower gels designed for the China market stand for Kim Jong Un, North Korea's leader. According to the company's head of personal care business, Alan Jope, the company realized there was an issue with the initials only after they had trademarked it.
Thomas Mulier, "New 'KJU' Shower Gel Not Named After Kim Jong Un, Insists Unilever", Bloomberg, September 28, 2017, © Bloomberg LP
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