Uni-President Plans To Enter Premium Instant Noodles In China

Taiwan-based food conglomerate Uni-President Enterprises Corp. president Alex Lo told financial reporters recently that the company hopes to carve out a niche selling high-priced instant noodles, including Expert of Soup and Man Han Feast, in China. The company already sells instant noodles and beverages in China through a Hong Kong subsidiary. Instant noodle sales account for 30 percent of the company’s total sales, while beverages account for 60 percent. Expert of Soup sells for about five yuan ($0.75) and Man Han Feast sells for 18 yuan. Low-priced instant noodles sell for about 2.5 yuan in the Chinese market.