Tesco Data Analysis Unit Dunnhumby Partners With Chinese Grocery Chain

As British retail grocer Tesco finalizes plans to divest several of its businesses, one of the units on the auction block, data analyst Dunnhumby, has cemented a joint venture relationship with a large Chinese supermarket chain. Dunnhumby will partner with China Resources Vanguard, which operates 4,000 shops in Hong Kong and mainland China. The partnership will give Dunnhumby access to shopper data in a rapidly-expanding market that includes 20 million Vanguard loyalty card users. It also gives the company an opportunity to work with other retailers. Several industry and private equity buyers have expressed interest in acquiring Dunnhumby’s. Final bids are due in early September.