Tea, Both Bottled And Brewed, Is Poised For Global Growth In Sales

Tea manufacturers and retailers have a key opportunity to increase sales through premiumization and a deeper understating of the evolving preferences of consumers, according to researcher Euromonitor. Tea is by far the most consumed beverage in the world, far outpacing water, coffee, carbonated drinks, etc., especially in China, India and Pakistan. But that high level of consumption is not really reflected in sales, which at $40.7 billion a year lag far behind coffee at $75.7 bullion and carbonate drinks at $183 billion. Consumer tea preferences are changing: they are switching from unpackaged tea bought in open-air marketplaces to branded teas sold in stores. And the fact that tea is appealing both in brewed and bottled form makes it “ripe for customization and premiumization in all channels” – and a “huge amount” of long-term growth.