TCM Gets A Bigger Role In Beauty

The Beauty industry is increasingly borrowing from Traditional Chinese Medicine. Amway is just one company expanding its use of TCM ingredients. Jia Chen, vice president of the Amway Botanical Research Center, says that TCM is a “life philosophy”, covering diet, nature and spirit. Amway is already using TCM ingredients in its Nutrilite products, but the Center is looking to expand the scope. In China, consumers are looking for more from their Beauty products, such as a link to their cultural heritage and the benefits of TCM, and TCM Beauty is becoming very popular among younger consumers in Asia.