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Suntory Joint Venture To Sell Health Foods To Affluent Chinese

July 14, 2019: 12:00 AM EST
According to sources, Suntory Holdings, which already sells whisky and soft drinks in China, has entered into a joint venture with Chinese government-affiliated conglomerate Citic to launch a health food business targeting affluent consumers. Suntory reportedly contributed 65 percent of the capital of (about $14 million), and sent an executive as its chief. Suntory will sell energy drinks online, and drip coffee through vending machines. Health supplements may be sold later.[Image Credit: © SUNTORY HOLDINGS LIMITED]
"Suntory targets China's health-conscious consumers", NHK , July 14, 2019, © NHK (Japan Broadcasting Corporation)
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