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Starbucks Spends $1.3B To Buy Out All Chinese Joint Ventures

July 28, 2017: 12:00 AM EST
Starbucks says it is demonstrating its commitment to the Chinese market by unifying all stores in the country under a “full company-operated structure.” The company is spending $1.3 billion to buy out all its joint ventures – 1,300 in eastern China, including Shanghai, Jiangsu and Zhejiang provinces, the fastest-growing market in terms of store count outside the U.S.
Staff Writer, "Starbucks Buys Out All Joint Ventures in China for US$1.3bn", Marketing Interactive, July 28, 2017, © Marketing Magazine Online
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