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South Korean Confectioner To Launch Mineral Water Into China

November 4, 2019: 12:00 AM EST
South Korean confectioner Orion, best known for the chocolate snack Choco Pie, plans to launch its first mineral water product, Jeju Yongamsu, this month in South Korea and then in China in the first half of next year. It will be priced at the upper-middle level in the price range of bottled mineral water sold in China, the company said. The mineral water is naturally filtered through 400,000-year-old basalt, making it rich in minerals such as calcium and magnesium. Orion has signed a contract with Chinese coffee chain Luckin Coffee, which operates about 3,000 stores nationwide, to supply it with 530 ml bottles of the mineral water, as well as snack products. Orion also plans to export the mineral water to Vietnam.
Lee Shin-hyung, "Korean firm aims to quench China’s thirst", Asia Times, November 04, 2019, © Asia Times (Hong Kong) Limited
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