Shiseido, Unicharm Join Other Japanese Personal Care Firms To Sell Online In China

Shiseido and Unicharm joined a group of Japanese personal care products companies that agreed to collaborate with each other and with online retailer Askul to sell products in China via the Alibaba Group online market. Under the collaboration deal, the companies will jointly develop toiletries and cosmetics for the China market and share sales data. Also, they may offer package deals combining products from different makers and brands based on what consumers buy together. Askul will sell the products on Alibaba’s Tmall Global site for foreign companies.