Shiseido Seeks To Revive Sales In China After Revenue Drop In FY 2014

Shiseido announced a three-year plan the company hopes will help it revive its business performance in China. In fiscal 2014, the company saw its Chinese unit post the sharpest sales decline among its international operations. For the fiscal year ending in March 2015, sales in China dropped 4.8 percent on fixed foreign exchange rate, and 2.9 percent in Japanese yen. For the period 2015‒2017, the company targets 9 percent in average sales growth, as part of its Vision 2020 medium- to long-term strategy.