Shiseido Gets Busy in China with New Outlets

Japanese cosmetics and beauty specialist Shiseido plans to open 700 new outlets in China this year, bringing the total to 4,000. The Maquillage brand will also be promoted this year. The company plans to increase sales by more than 20 percent in 2010 to $100 million and the number of customers to 5 million. China's cosmetics market is estimated to be worth about $900 million, with L'Oreal the biggest seller.