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Shiseido Eyes Larger Chinese Market, Acquires HK Subsidiary

May 14, 2010: 02:46 AM EST

Japanese cosmetics giant Shiseido will take over operations of its Hong Kong-based distributor Dah Chong Hong Cosmetics (SDC) to strengthen its foothold in the Chinese cosmetics market. SDC distributes Shiseido products in Hong Kong, Macau and mainland China. The acquisition is part of Shiseido’s three-year plan to become a top player in the global cosmetics industry. Shiseido said it’s eyeing stronger sales in China, which it considers a significant global cosmetics market.

"Shiseido to acquire 100% of its Hong Kong subsidiary", Premium Beauty News, May 14, 2010, © Premium Beauty News
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