Shifts In Chinese Demographics, Consumer Buying Patterns, Offer Opportunities For Marketers

It’s a whole new economic world In China. Chinese consumers are better educated, more affluent and living more stressful lives, according to Nielsen analysis. The average annual per capita income experienced a fourfold increase to nearly $4,000. Households are shrinking as well: average the Chinese household decreased 15 percent to three people. Today’s Chinese consumers are much more motivated by individualism. They want products that are new and exciting, and offer convenience for their busy lives. Sales of ready-to-drink milk teas, juices and coffee products are growing by double-digit rates. Sales of mixing powders of comparable drinks are either flat or in decline. And the demand for convenience is driving sales of mobile devices.