We use our own and third-party cookies to optimize your experience on this site, including to maintain user sessions. Without these cookies our site will not function well. If you continue browsing our site we take that to mean that you understand and accept how we use the cookies. If you wish to decline our cookies we will redirect you to Google.
Already have an account? Sign in.

 Remember Me | Forgot Your Password?

Shifts In Chinese Demographics, Consumer Buying Patterns, Offer Opportunities For Marketers

May 22, 2013: 12:00 AM EST
It’s a whole new economic world In China. Chinese consumers are better educated, more affluent and living more stressful lives, according to Nielsen analysis. The average annual per capita income experienced a fourfold increase to nearly $4,000. Households are shrinking as well: average the Chinese household decreased 15 percent to three people. Today’s Chinese consumers are much more motivated by individualism. They want products that are new and exciting, and offer convenience for their busy lives. Sales of ready-to-drink milk teas, juices and coffee products are growing by double-digit rates. Sales of mixing powders of comparable drinks are either flat or in decline. And the demand for convenience is driving sales of mobile devices.
"Tapping Opportunity Among China’s Increasingly Sophisticated Consumers", Nielsen/Consumer 360, May 22, 2013, © Nielsen
China Business
Focus Areas
Marketing & Advertising
Developed by Yuri Ingultsov Software Lab.