Report Forecasts More Growth For China's Beauty And Personal Care Market

China's beauty and personal care market is forecast to post strong growth rates in the next four years, according to Euromonitor International. Data shows that consumers are expected to increase their purchases of beauty products, driven by promotions by industry leaders and a strong economy. Also, the market for products designed for babies and children is expected to expand, due to a baby boom expected for 2012, while sales of anti-aging skin products are likely to keep growing, driven by purchases by older age groups. In 2011, the rapid expansion of online sales caused a decline in sales through conventional retail channels. According to the report, online sales of beauty and personal care products grew 84 percent. For example, Shiseido China Co. Ltd. began selling its products on Tmall.com and other online platforms.