We use our own and third-party cookies to optimize your experience on this site, including to maintain user sessions. Without these cookies our site will not function well. If you continue browsing our site we take that to mean that you understand and accept how we use the cookies. If you wish to decline our cookies we will redirect you to Google.
Already have an account? Sign in.

 Remember Me | Forgot Your Password?

Rejoice Launches Divorce-Themed Online Ad In China

October 15, 2014: 12:00 AM EST
Procter & Gamble's haircare brand Rejoice launched its “believe in love again” online video commercial in China. Shot in Hong Kong by director David Tsui, the video tells the story of a divorcing couple. Advertising agency Leo Burnett Hong Kong created the hashtag #IBelieveInLoveAgain to promote the marketing campaign.
"This Moving Chinese Film About Divorce Is Actually a Haircare Ad", Creativity Online, October 15, 2014, © Crain Communications Inc
China Business
Focus Areas
Personal Care
Hong Kong
Companies, Organizations
Marketing & Advertising
Products & Brands
Developed by Yuri Ingultsov Software Lab.