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Reckitt Benckiser Focuses More On Emerging BRIC Markets

August 4, 2012: 12:00 AM EST
Reckitt Benckiser CEO Rakesh Kapoor said his company plans to expand more aggressively in the emerging markets of Brazil, Russian, India, and China to compensate for the slow growth in European and North American markets. Reckitt Benckiser, which reported its first-half revenue rose 2 percent in 2012, made India its regional headquarters for Southeast Asia after acquiring India-based Paras Pharmaceuticals.
Ratna Bhushan, "Reckitt Benckiser to move quicker in markets like India", Economic Times, August 04, 2012, © Bennett, Coleman & Co. Ltd
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