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Reckitt Benckiser Expands Digital Marketing In China

September 18, 2012: 12:00 AM EST
Reckitt Benckiser is expanding its digital marketing in China. In April 2012, the company appointed former Volkswagen executive Jacob Tang as head of its digital marketing operations. Also, the company has created online campaigns for the Durex brand of condoms, using social media sites in the country. Reckitt Benckiser plans to increase the portion of its digital marketing budget going to mobile marketing in 2013, with planned initiatives including tapping local mobile ad networks.
Adaline Lau , "Reckitt Benckiser Shares Digital Plans for China", ClickZ, September 18, 2012, © Incisive Interactive Marketing LLC
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