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Procter & Gamble To Expand In China, Emerging Markets

March 30, 2012: 03:24 AM EST
Procter & Gamble announced expansion plans in China and emerging markets that could mean more problems for its largest rival Unilever. P&G began constructing a new factory in Guangzhou, China, and unveiled plans to cut costs by $10 billion by 2016. Also, the company plans to build 20 manufacturing facilities in Brazil, China, and Eastern Europe by 2015.
"Procter & Gamble Has Big Plans For China And Emerging Markets Growth", Trefis, March 30, 2012, © Trefis
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