Procter & Gamble Refutes Online Allegations Against Crest Toothpaste In China

Procter & Gamble refuted online allegations made by some Chinese consumers that its Crest toothpaste sold in China is made of industrial wastes and does not contain fluoride. A complaint posted by a Hong Kong resident became popular online and has been reposted more than 35,000 times, generating more than 5,000 comments. P&G posted a report by the quality testing center for toothpastes showing that Crest toothpastes had passed tests conducted in October 2011 and met national standards requiring fluoride toothpastes to contain 0.05–0.15 percent of fluoride.