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Procter & Gamble Cuts Costs, Shifts Focus To Emerging Markets

March 21, 2012: 03:04 AM EST
Procter & Gamble said it plans to invest all money to be saved from its recently announced $10 billion cost-cutting plan in emerging markets, such as China and India, to close the gap with long-time competitor Unilever in these countries. After cutting about 5,700 jobs elsewhere, P&G plans to increase hiring in India and China, build more factories, and expand its distribution networks in developing countries.
Kala Vijayraghavan & Sagar Malviya, "Procter & Gamble directs cost savings from sluggish developed economies into markets like India", Economic Times, March 21, 2012, © Times Internet Limited
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