P&G And Hong Kong Cancer Fund Partner To Launch Women's Health Campaign

Procter & Gamble partnered with the Hong Kong Cancer Fund to launch the P&G 6 Min Protects a Life campaign encouraging Hong Kong women to be more concerned with their health. The campaign also calls on women to have regular medical check-ups and to seek early treatment if cancer is detected. Some of P&G's leading brands, including Pantene, Olay, and Whisper, will take part in the campaign, which offers free breast and cervical cancer screenings for women aged 50 or older from low-income groups. Taiwanese model and actress Lin Chi-ling, who has represented the campaign in Taiwan for the last 18 years, will also be the Hong Kong campaign's ambassador.