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P&G And Hong Kong Cancer Fund Partner To Launch Women's Health Campaign

April 9, 2013: 12:00 AM EST
Procter & Gamble partnered with the Hong Kong Cancer Fund to launch the P&G 6 Min Protects a Life campaign encouraging Hong Kong women to be more concerned with their health. The campaign also calls on women to have regular medical check-ups and to seek early treatment if cancer is detected. Some of P&G's leading brands, including Pantene, Olay, and Whisper, will take part in the campaign, which offers free breast and cervical cancer screenings for women aged 50 or older from low-income groups. Taiwanese model and actress Lin Chi-ling, who has represented the campaign in Taiwan for the last 18 years, will also be the Hong Kong campaign's ambassador.
Benjamin Li , "P&G and Cancer Fund launch awareness campaign in Hong Kong", Campaign Asia , April 09, 2013, © Haymarket Media Ltd.
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