We use our own and third-party cookies to optimize your experience on this site, including to maintain user sessions. Without these cookies our site will not function well. If you continue browsing our site we take that to mean that you understand and accept how we use the cookies. If you wish to decline our cookies we will redirect you to Google.
Already have an account? Sign in.

 Remember Me | Forgot Your Password?

PepsiCo Expands E-Commerce Relationship With China’s Alibaba Platform

May 11, 2017: 12:00 AM EST
PepsiCo’s China unit has extended its marketing relationship with giant online and mobile commerce company Alibaba with a new strategic agreement. The company said the pact is an effort to expand its own e-commerce capabilities while enhancing customer online experiences. PepsiCo will take full advantage of Alibaba's platform and data “to carry out more innovative experiments” and “perfect PepsiCo's products and services.” Cooperation with Alibaba began five years ago in the e-commerce segment when PepsiCo established a flagship store on Tmall  It has launched several online marketing campaigns, including the 2016 Super Brand Day, Quaker's co-branded campaign with Tmall, and Kumamon-branded Lay's gift campaign during Chinese New Year. [Image Credit: © PepsiCo ]
"PepsiCo Signs Strategic Agreement with Alibaba Group", News release, PepsiCo, May 11, 2017, © PepsiCo
Domains
China Business
Focus Areas
Sectors
Beverages
Food Business
Retail
Innovation
Marketing
Geographies
Worldwide
North America
Asia-Pacific
United States of America
China
Categories
Companies, Organizations
Deals, M&A, JVs, Licensing
Marketing & Advertising
Press Release
Products & Brands
Developed by Yuri Ingultsov Software Lab.