Online Cosmetics Sales Exploding In China, Marketers Embracing Ecommerce

Online sales of beauty care products in China have been expanding 200 percent annually since 2006 and are estimated to have reached $8 billion in retail sales in 2011, according to the report "Beauty Retailing Through Direct Sales in Emerging Markets 2011: Channel Analysis and Opportunities," issued by market research firm Kline & Company. Speedy expansion of Internet use and emergence of online cosmetics stores are driving the growth of the online cosmetics retail, which in turn encouraged marketers to adopt ecommerce as part of their overall marketing strategy.