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Nongfu Spring Introduces Sparkling Coffee Beverage In China

May 31, 2019: 12:00 AM EST
China’s Nongfu Spring is going head-to-head with Coca-Cola with an RTD bottled sparkling coffee beverage in the country. The mineral water company’s carbonated coffee product will be first sold in the 1st and 2nd tier cities in China, with e-commerce, schools, and new retail as the main sales channels. The retail price of the RTD carbonated coffee is set at $0.70 to $0.90 a bottle. Two years in development, the new product is made with coffee beans sourced from Ethiopia and Brazil. Coca-Cola announced earlier this year that it was planning to launch Coca-Cola Coffee in 25 markets, including China, by the end of this year. Coca-Cola’s coffee unit Costa has been operating in China since 2007. Instant coffee remains the most commonly consumed format in China, with more than 70 percent of the market share, followed by coffee beans, coffee capsules, and RTD coffee.
Tingmin Koe , "New horizons: China water giant Nongfu Spring moves into carbonated coffee market", Food Navigator Asia, May 31, 2019, © William Reed Business Media Ltd –
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