Nongfu Spring Among Fastest Growing Consumer Goods Companies In China

November 26, 2018: 12:00 AM EST

According to data from Kantar Worldpanel, consumer brands like Nongfu Spring, Haday, and Dali are the fastest growing in China, each with more than a five percent increase in market penetration in their segments among young consumers, despite an aging population. Bottled water and beverage company Nongfu Spring grew its shopper base among Millennial singles and couples by 30 percent in the last 12 months through the launch of its "Victory" vitamin water. It garnered popularity among young consumers b y sponsoring the hit reality show ‘Idol Producer.' Coca-Cola hopes to grow in the Chinese market by selling smaller packages and new product lines such as fiber drinks to balance demands from young consumers for both nutrition and good flavor. Overall, P&G and Yili were the top two companies with the widest consumer bases, reporting 92.4 percent and 90.9 penetration among urban consumers.

Ding Yining, "Chinese brands outpace multinationals gaining new customers: study", Shine.cn, November 26, 2018, © Shanghai Daily

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