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Neutrogena Partners With Jiepang To Launch Mobile Campaign In China

June 26, 2013: 12:00 AM EST
Neutrogena partnered with location-based social app company Jiepang to launch a marketing campaign featuring Sunshine, a smart photo filter application, in China. Applied to more than 70,000 pictures during its first three weeks in the market, the application adds solar effects to a photograph, according to the time of day it is used. Consumers who use the application can also unlock a virtual badge they can redeem for special discount on Neutrogena products in retail stores and online shops. Also, the photo filter provides information, such as location, temperature, and UV rating, while users share photos, one of the most popular social activities on mobile.
Chantal Tode, "Neutrogena branded photo filter is applied to more than 70K mobile photos", Mobile Marketer, June 26, 2013, © Napean LLC
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