We use our own and third-party cookies to optimize your experience on this site, including to maintain user sessions. Without these cookies our site will not function well. If you continue browsing our site we take that to mean that you understand and accept how we use the cookies. If you wish to decline our cookies we will redirect you to Google.
Already have an account? Sign in.

 Remember Me | Forgot Your Password?

Nestlé Opens Pop-Up Coffee Shop In Beijing

April 28, 2019: 12:00 AM EST
Nestlé's 80-year-old coffee producer Nescafé this month is opening a pop-up coffee shop – the Nescafé Sense Café – in Beijing, China, the third offline outlet in China for the brand. Nestlé China's coffee unit reached saw double-digit growth last year, highlighted by ready-to-drink coffee and capsule coffee. The pop-up store was designed to create an immersive experience that blends culture, architecture, and art, a Nestlé spokesman said, to keep up with the ever-changing demands and consumption trends. In April, Nestlé unveiled a new locally-developed fruit-flavored ice soluble coffee that targets young consumers.
Wang Zhuoqiong, "Nestlé introduces pop-up store in Beijing", chinadaily.com.cn, April 28, 2019, © China Daily Information Co (CDIC)
China Business
Focus Areas
Market News
Companies, Organizations
Market News
Marketing & Advertising
Developed by Yuri Ingultsov Software Lab.