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Nestlé Opens Pop-Up Coffee Shop In Beijing

April 28, 2019: 12:00 AM EST
Nestlé's 80-year-old coffee producer Nescafé this month is opening a pop-up coffee shop – the Nescafé Sense Café – in Beijing, China, the third offline outlet in China for the brand. Nestlé China's coffee unit reached saw double-digit growth last year, highlighted by ready-to-drink coffee and capsule coffee. The pop-up store was designed to create an immersive experience that blends culture, architecture, and art, a Nestlé spokesman said, to keep up with the ever-changing demands and consumption trends. In April, Nestlé unveiled a new locally-developed fruit-flavored ice soluble coffee that targets young consumers.
Wang Zhuoqiong, "Nestlé introduces pop-up store in Beijing", chinadaily.com.cn, April 28, 2019, © China Daily Information Co (CDIC)
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