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Nestlé China Targets Young Mothers With Convenient Liquid Milk For Babies

November 16, 2021: 12:00 AM EST
The Beijing-based company sees growth potential for the infant liquid milk category, especially among mothers in their twenties demanding more convenient and functional solutions. In fact, immune benefits, nutrition profile, and convenience are the top three factors that Gen-Z mothers consider when selecting infant formula. Beba Supreme Pre contains five types of human oligosaccharides (HMOs) that represent  some of the most abundant across the three major structural categories in human milk. They are chemically and structurally identical to those found in human milk. Nestlé China showcased Beba Supreme Pre, produced by a German subsidiary, during the recent China International Import Expo (CIIE).
Tingmin Koe , "Infant liquid milk in China: Nestlé strives to meet Gen-Z's demands for convenience and immunity benefits", Food Navigator Asia, November 16, 2021, © William Reed Business Media Ltd
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