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Nestlé China Doubles Pace Of New Product Launches

October 26, 2018: 12:00 AM EST
Nestlé China has launched several innovation projects this year, twice the number launched in 2017, tailored specifically for Chinese consumers. China’s nutrition, health, and wellness market is Nestlé’s second largest globally. The company’s innovation team is pursuing more than 100 ongoing projects that will deliver “more choices through a variety of healthy products over the next two years.” Nestlé has launched the second generation of its “AI family nutrition assistant” XiaoAi with more than 300,000 pieces of new nutrition, health and wellness interactive content, including personalized recipe recommendations, calorie calculation, and voice ordering. The company also launched its MyNutrition App, Nescafé Shop in Office, and BabyNes’ Smart Milk Powder Leveling Kettle.
"Nestlé China Accelerates Innovation", Nestlé China, October 26, 2018, © Nestlé
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