Natural Personal Care Market Posts Strong Growth In 2013, Study Shows

In 2013, the natural personal care market grew 10.6 percent to $29.5 billion at the manufacturers’ level, according to market research firm Kline & Company. Data from the report “Natural Personal Care: Global Market Brief” revealed Brazil and China posted the fastest-growing rates, with sales in China expanding by 24 percent and gradually challenging the global market share of the United States. Developed markets also showed strong growth, with the United States posting 7 percent and Europe, 6 percent. In China, both domestic and foreign brands are growing, although local brands account for about 80 percent of the market. Brazil’s market is dominated by local marketers Natura and O Boticário, which together hold about 85 percent of the segment. Since 2008, the world’s natural personal care market has been expanding with a CAGR of 11.3 percent and is forecast to grow 9.2 percent to reach $46 billion in 2018.