Mintel Reports More Men Are Buying Perfume In China

China's market for men's fragrance grew 20 percent in 2008–2011, according to Mintel. In contrast, the women's perfume market grew 10 percent during the same period, indicating more growth potential in the men's category. Data also revealed an increasing number of male consumers are switching to prestige fragrance brands, which posted 19 percent growth in sales to RMB 422 million in 2011. China's fragrance market grew 32 percent during the same period, going up in value from RMB 3.2 billion to RMB 4.2 billion. Mintel's research showed 60 percent of consumers in urban areas use fragrance to "become more attractive and well-groomed." Also, 46 percent said they purchase perfumes and fragrances from a specialist perfume shop; 37 percent said they buy at a department store; and 35 percent said they purchase online.