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Men's Products Driving Growth In China's Facial Care Market, Mintel Reports

November 26, 2014: 12:00 AM EST
China's market for facial care products for men expanded at a compound annual growth rate of 20.1 percent from 2009 to 2014, almost twice the growth rate for women's products, according to Mintel Group. Data from the market research firm revealed men's products account for only 4 percent of the total facial care products market in China; however, they have become a growth engine for the market. China's market for men's facial care products  is forecast to double to 15.4 billion yuan, or $2.5 billion, by 2019, Mintel said. Also, the report revealed shampoos, facial cleansers, and shower products are the three most popular categories of men's grooming products.
Wang Hongyi, "Men spending more on facial care", China Daily, November 26, 2014, © China Daily Information Co (CDIC)
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