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Men's Growing Vanity Drives Market Growth For Men's Skincare in China

April 16, 2012: 03:07 AM EST
China's market for men's skincare products has seen explosive growth in the past five years, reaching almost $1 billion in retail sales value. Driven by growing vanity and desire for individuality among men, the growing market has encouraged manufacturers to introduce designed-for-men brands, such as Olay Men Solutions from Procter & Gamble, L'Oréal Men Expert, Nivea for Men, and Mentholatum. Marketers' key targets are male consumers who are mostly young, rich urbanites, career-focused, and searching for social success, according to Kantar Worldpanel.
Normandy Madden , "P&G, Luxury Marketers Benefit From Male Vanity in China", Advertising Age, April 16, 2012, © Crain Communications
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