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McDonald’s To Invest $382M In Promoting Its Coffee Brand In China

November 18, 2020: 12:00 AM EST
The company plans to spend the money opening new McCafé coffee shops inside its 3,600 restaurants to capture some of the growing Chinese demand for coffee. The money will also be spent on upgrading equipment, marketing, and staff training. Coffee shops will be opened in Beijing, Shanghai, Guangzhou, and Shenzhen by the end of the year. This will be followed by an expansion of its business in seven other cities including Nanjing, Hangzhou, and Xiamen.  By 2023, McDonald’s expects to run more than 4,000 McCafé outlets on the Chinese mainland. 
Emma Upshall, "McDonald’s to invest over $380m in Chinese coffee market", FoodBev Media , November 18, 2020, © FoodBev Media Ltd
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