McCormick Plans Major Expansion In India's Seasoning Market

McCormick chairman, president and CEO, Alan D. Wilson, said in an interview that his company is charting large-scale expansion in India. Wilson added that the recession had no significant impact on the U.S. seasoning market, which doubled in the past 20 years. Asian markets account for 7% of the company’s business and McCormick hopes to increase this to 15% in the next five years. China, where McCormick has located its biggest operations in Asia, and India, where branded seasonings account for just 10% of a market valued at $5 billion, present the biggest expansion opportunities for the company. Wilson sees his company benefitting from the growing popularity of various types of cuisine worldwide. Meanwhile, McCormick plans to implement its recipe-driven sales strategy in India, from which the company sources some 40 spices including pepper.