Male Consumers, Economic Rebound Help Drive Growth In China's Luxury Goods Market

Male consumers account for about 55 percent of the luxury goods market in China, according to brokerage firm CLSA. The trend helps drive a recovery in sales of luxury goods vendors, such as Burberry Group PLC and LVMH. Also, the market benefits from the gift-giving culture in China; however, luxury goods companies face potential sales swings because men are less likely to buy during economic slowdowns. Also, China’s economy rebounded to 7.9 percent growth in the fourth quarter following seven quarters of decline, helping push growth in the luxury goods market.